Builder. Problem Solver. Field-Tested Thinker.

Trevor Hunter is the co-author of Start Ugly. Build Smart. and a business operator who’s been launching and fixing companies since 2002. He co-founded FOCUS Digital Marketing and spent two decades helping service businesses turn chaos into momentum.

From web dev to branding to sales pipelines, Trevor’s done the work. This book isn’t theory—it’s the manual he wishes he had before burning time and money figuring it out the hard way.

Engineer. Strategist. Systems Guy with Range.

Michael Smith is the co-author of Start Ugly. Build Smart. and a builder with deep experience in fast-moving tech and high-stakes problem solving. He joined FOCUS in 2018, bringing sharp technical insight and a mindset built around clarity, efficiency, and making things work at scale.

His focus? Take what’s messy and make it simple—and teach others how to do the same.